About Us
Our history
| Longo Brothers Fruit Markets Inc.is a family owned business which was started byTommy, Joe and Gus Longo in 1956. The first store was located on Yonge Street and Castlefield, in Toronto. The first location was no more than 2,000 square feet. They had eight people working in the store which were all family members. In 1962, the Longo brothers opened their second store on Woodbine Avenue. Since then, the Longo family has been involved in every aspect of the business. To this day, team members of Longo's still go to the Ontario Food Terminal six days a week (6:00 am) to purchase the produce we have in our stores. |
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With our roots in vegetables and fruits, you will notice the emphasis put on the quality, freshness and variety of our fresh departments. Also, in addition to our fresh departments you will enjoy our extensive assortment of grocery, dairy, frozen and Longo's private label products. These choices truly make our stores a one stop, shopping experience.
From the beginning Longo's has built a reputation on a strong commitment to quality, service and value. |
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Charitable Giving in our Communities
A History of Giving
Our Philosophy: Longo’s strongly believes that family values are essential to community growth. Since our company’s beginnings in 1956, the Longo’s team continues to participate in many initiatives which demonstrate the ongoing commitment to the well-being of the communities in which we serve.
Our Commitment: Longo’s responsibility to our customers reaches far beyond the quality products and services that we provide. We have always maintained a leadership position of involvement with community activities as we strive to make a difference by concentrating our giving in areas where we believe we can make a significant impact.
Longo’s Giving Programs
Longo’s Giving is focused on programs that target the good health of families and the benefits of fresh, healthy eating. At each level, we are committed to Inspiring Healthy Families to help ensure the health of our communities will be sustained for years to come.
To compliment our vision and our mission as a fresh food merchants, our focus is on 3 key areas:
Disease Prevention and Education for Famillies
Longo’s actively finds partners with organizations dedicated to helping families make better choices for a healthier lifestyle with a focus on good nutrition (Juvenile Diabetes, Heart and Stroke, Breast Cancer, Ovarian Cancer, local community hospitals).
Children and Youth
Longo’s partners with charities on focused initiatives which enable young people to develop into healthy and productive, independent adults, ProActioin, Longo’s Team Member 1st Sports Sponsorship program, Big Brothers and Big Sisters).
Child Nutrition and Food Aid Programs for the Community
Longo’s is an active participant in child programs that target the benefits of eating a healthy, nutritions breakfast and programs that help the hungry in our communities (Breakfast for Learning, Second Harvest, Re-Fresh Foods, Toonies for Tummies, Kerr Street Ministries and local food banks).
The Longo's Family Charitable Foundation
Through the years, the Longo’s Family
Charitable Foundation has assisted numerous charitable organizations by
investing nearly $3 million in the GTA. The LFCF continues to focus its giving
primarily in the area of:
- Kids camps and initiatives geared towards enabling young people to develop into healthy and productive, independent adults and that help kids with disabilities build their confidence and self-esteem while learning life skills.
- Hospitals, health services and specialized health organizations within the communities of our stores with a primary focus on disease prevention and education for families.
Through the years, our Foundation has made
grants, donations, and pledges totalling nearly $3million for children’s and
women’s charities in our local communities.
Our charitable giving supports programs and
projects that are innovative, sustainable and results-oriented. By establishing
innovative partnerships that generate productive results, we are committed to
finding creative ways to achieve our mission.
Longo’s Giving Programs donate a sizable
portion of its charitable giving budget to the Foundation. As well, proceeds
from Longo’s Annual “Fore Kids’ Sake” Charitable Golf Tournament are
distributed through the Foundation.
To access information about Foundation Requests, click here.
Our Mission
The Longo Family Charitable Foundation is
dedicated to the support of children’s and women’s charities with a strong
focus on health and fostering a sense of family and community.
Longo’s selects worthy organizations to
support and works with each one to develop an innovative partnership that
brings productive results to the charity and reflects the family culture of the
Longo’s team.
Our Objectives
To focus on registered Canadian charities
that directly impact children and women in the communities in which we live.
A Few of Our Strategic Partners...